![]() ![]() We reached out to all of the Wi-Fi companies, but only two with major operations in the United States responded to questions about tracking hotspot users. Some phrases that tip off this practice are “location data,” “location history,” “your location,” “device identifiers,” and “MAC address” (more on this later). We found that they commonly ask users to agree to location tracking when they sign on. PCWorld reviewed the privacy policies of more than a dozen Wi-Fi hotspot providers. PCWorld spoke to privacy experts and Wi-Fi location-analytics companies to learn more about how this technology works, and what you can do to avoid being tracked. These hotspots are part of America's burgeoning location-based Wi-Fi marketing industry. But what might surprise you is that some hotspot providers are taking data collection a step further, and quietly tracking millions of users’ whereabouts even after they’ve left an establishment. That’s probably not a surprise to most Wi-Fi hotspot users. ZENREACH CREATE YOUR OWN TEMPLATE FREEAs Emory Roane, policy counsel at Privacy Rights Clearinghouse, told PCWorld: “Read through the Wi-Fi Terms of Use for any of these businesses and you’ll almost certainly realize that there’s still no such thing as a free lunch.” ![]()
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